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BOOK

Design Keiei Kakkoku Ni Manabu Kigyo Kachi Wo Takameru Senryaku (Chukoshinsho)

Koyama Taro

1000yen
(1100yen Tax incl. in Japan)
US$ 6.17
Points You Earn 1% (10p)
Release Date late March 2025
Availability In Stock at Supplier:Usually ships in 2-4 days
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Product Details

Catalog No.NEOBK-3079905
JAN/ISBN 9784121028471
Product Type BOOK
Product Package Size (Estimated) 11 x 17.3 x 1.4cm
Pages 238

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

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Description

[Machine Translation] No amount of consumer research can uncover future needs that people are unaware of. Design, however, can. This book explains "What is Design Management?" and describes what design project-centered management is. It introduces leading companies in Italy, the U.S., China, Korea, Scandinavia, and Japan, and describes the types and features of design management from a variety of examples, including apparel, interior design, home appliances, and automobiles, and suggests a path for Japan to follow.

Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region (谷歌翻译在中国大陆无法使用).

Description in Japanese

デザイン経営 各国に学ぶ企業価値を高める戦略 (中公新書) / 小山太郎/著

どれほど消費者調査をしても、人々が気付いていない未来のニーズは掘り起こせない。だが、デザインにはそれが可能だ。本書は、「デザイン経営とは何か」を解説し、デザインプロジェクト中心の経営とは何かを描く。イタリア、アメリカ、中国、韓国、北欧、そして日本の先進的な企業を紹介し、アパレル、インテリア、家電、自動車など、多様な事例から、デザイン経営の類型と特長を解説し、日本の進むべき道を提示する。

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    Tracklisting

    1
    第1章 デザイン経営とは何か
    2
    第2章 美しいかたちが良い眺めをもたらす―イタリア
    3
    第3章 IT技術でユーザーに寄り添った問題解決を行う―アメリカ
    4
    第4章 工学的な設計でメイド・イン・チャイナを牽引する―中国
    5
    第5章 デザイン重視のトップがグローバル競争に乗り出す―韓国
    6
    第6章 デザインプロジェクト中心の社風を創造する―日本
    7
    第7章 自然と共生するエコロジカルな人間中心主義のデザイン―北欧

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