[Machine Translation] No amount of consumer research can uncover future needs that people are unaware of. Design, however, can. This book explains "What is Design Management?" and describes what design project-centered management is. It introduces leading companies in Italy, the U.S., China, Korea, Scandinavia, and Japan, and describes the types and features of design management from a variety of examples, including apparel, interior design, home appliances, and automobiles, and suggests a path for Japan to follow.