Brand Management Kyukyoku Tekina Aritai Sugata Ga Soshiki Noryoku Wo Sara Ni Takameru (JSQC Sensho)
Kato Yuichiro Nippon Hinshitsu Kanri Gakkai
| Points You Earn | 1% (15p) |
|---|---|
| Release Date | October 28, 2009 |
| Availability | In Stock at Supplier:Usually ships in 2-4 days |
Product Details
| Catalog No. | NEOBK-656161 |
|---|---|
| JAN/ISBN | 9784542504608 |
| Product Type | BOOK |
| Product Package Size (Estimated) | 15 x 21 x 1.6cm |
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| Pages | 158 |
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Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Related Artists
Description in Japanese
ブランドマネジメント 究極的なありたい姿が組織能力を更に高める (JSQC選書) / 加藤雄一郎 日本品質管理学会
Related Offer & Feature
Tracklisting
| 1 |
第1章 はじめに:ブランドマネジメントとTQMの関係
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| 2 |
第2章 ブランドマネジメント概論
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| 3 |
第3章 コンセプトを表現する基本的枠組み:ブランド・プロポジション
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| 4 |
第4章 事例:ブランド・プロポジションの効用
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| 5 |
第5章 CS経営にブランドマネジメントを導入する意義
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| 6 |
第6章 ブランド・プロポジション設計手続き:4Q洞察とVTreeの活用
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| 7 |
第7章 ブランドマネジメントとTQMの融合による今後の展望
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| 8 |
第8章 ビジョン:夢と希望に満ち溢れた"究極的なありたい姿"が企業にさらなる飛躍をもたらす
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