Manga De Wakaru Atarashi Marketing Ichi Nin No Kokyaku Bunseki Kara Idea Wo Tsukuru Hoho
Nishiguchi Kazuki / Cho Azusagawana Nagi / Manga Side Launch / Manga
| Points You Earn | 1% (13p) |
|---|---|
| Release Date | September 2021 |
| Availability | In Stock at Supplier:Usually ships in 2-4 days |
Product Details
| Catalog No. | NEOBK-2655221 |
|---|---|
| JAN/ISBN | 9784262174792 |
| Product Type | BOOK |
| Product Package Size (Estimated) | 15 x 18.9 x 1.8cm |
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| Pages | 207 |
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Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Translate Description
Description in Japanese
マンガでわかる新しいマーケティング 一人の顧客分析からアイデアをつくる方法 / 西口一希/著 梓川ななぎ/マンガ サイドランチ/マンガ
Related Offer & Feature
Tracklisting
| 1 |
第1章 間違いだらけのマーケティング戦略(マーケティングあるある1 自社商品の強みを見誤っている
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| 2 |
マーケティングあるある2 刺さっているターゲットを勘違い ほか)
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| 3 |
第2章 プロダクトアイデアとコミュニケーションアイデア(独自性と便益を兼ね備えて初めて「アイデア」になる
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| 4 |
商品そのものの魅力となる「プロダクトアイデア」 ほか)
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| 5 |
第3章 N1から正解のアイデアを見つけよう(「N1分析」で顧客の声からアイデアを創出しよう
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| 6 |
データからは見えない購買のきっかけを明らかにする ほか)
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| 7 |
第4章 必勝の戦略を組み立てるカギは“顧客ピラミッド”(「顧客ピラミッド」でマーケット全体を把握しよう
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| 8 |
売上・利益は上位顧客に集中している ほか)
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