Kodo Keizai Gaku (Case Method MBA Jikkyo Chukei)
Iwasawa Seichiro / [Cho]
| Points You Earn | 1% (25p) |
|---|---|
| Release Date | September 2020 |
| Availability | Sold Out |
Product Details
| Catalog No. | NEOBK-2538240 |
|---|---|
| JAN/ISBN | 9784799326718 |
| Product Type | BOOK |
| Product Package Size (Measured) | 21 x 14.8 x 2.5cm |
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| Pages | 278 |
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Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Related Artists
Translate Description
Description in Japanese
行動経済学 (ケースメソッドMBA実況中継) / 岩澤誠一郎/〔著〕
Related Offer & Feature
Tracklisting
| 1 |
第1章 ケースメソッド教育とは(竹内伸一)
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| 2 |
第2章 行動経済学ケースメソッド授業ガイダンス
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| 3 |
第3章 理論+ケースメソッド実況中継―行動経済学(代表性バイアス/顧客はシステム1で動く
|
| 4 |
アンカリング/顧客のシステム1を知る
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| 5 |
損失回避/顧客のシステム1へのアプローチ
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| 6 |
セイリアンス/顧客のシステム1を理解できない経営者
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| 7 |
心の会計/顧客のシステム1への迎合とビジネス倫理
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| 8 |
ナッジ/顧客の自由と尊厳、そしてシステム1のマネジメント)
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