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BOOK

Uru Chikara Shin Wo Tsukamu Shigoto Jutsu (Bunshun Shinsho)

Suzuki Toshifumi / Cho

850yen
(935yen Tax incl. in Japan)
US$ 5.33
Points You Earn 1% (8p)
Release Date October 19, 2013
Availability In Stock at Supplier:Usually ships in 2-4 days
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Product Details

Catalog No.NEOBK-1576332
JAN/ISBN 9784166609390
Product Type BOOK
Product Package Size (Measured) 11 x 17.3 x 1.3cm
Pages 246

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

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Description

[Machine Translation] Seven-Eleven, the leading convenience store chain, celebrates its 40th anniversary with a new book, "What Everyone Opposes is Success" and "People Perceive Losses Greater than Gains. The author, known for his management that defies common sense, reveals for the first time his business secrets for grasping people's psychology.

Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region (谷歌翻译在中国大陆无法使用).

Description in Japanese

売る力 心をつかむ仕事術 (文春新書) / 鈴木敏文/著

「皆が反対することこそ成功する」「人は『得』より『損』を大きく感じる」―。40周年を迎えたコンビニ業界トップのセブン‐イレブン。常識をくつがえす経営で知られる著者が、人の心理をつかむビジネスの秘訣を初公開する。

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    Tracklisting

    1
    第1章 「新しいもの」は、どう生み出すのか?(ビートたけしさんの「笑い」との共通店
    2
    「お腹がいっぱい」の人に何を食べさせるか
    3
    「二匹目のドジョウ」は追わない ほか)
    4
    第2章 「答え」は「お客様」と「自分」のなかにある(「お客様のために」はウソ、「お客様の立場で」が正しい
    5
    赤飯は「炊く」のではなく「蒸す」
    6
    「真の競争相手」は、「絶えず変化する顧客ニーズ」 ほか)
    7
    第3章 「ものを売る」とは「理解する」こと(受けるのは「二十%引き」より「消費税分還元セール」
    8
    人は「得」より「損」を大きく感じる
    9
    「高・中・安」の商品があると「中」が選ばれる ほか)
    10
    第4章 「本気」の人にチャンスはやってくる(「伝わらない」のは「存在しない」のと同じ
    11
    便座カバーを置かないインテリア専門店
    12
    コークもスーパードライも売り上げ日本一の理由 ほか)

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