Goat

Features a moderate amount of stiffness and softness. While its top is soft and silky, the base is elastic and durable. Goat hair is used in wide range of brushes such as face, cheek and eyeshadow brushes because it picks up just the right amount of powder. Stroking the skin with all of the hair tips gives a polished finish. The hair's characteristics changes depending on the the part of the goat from which the hair came. 
It is considered that the clearer the tip of hair is, the higher-quality it is.

Sokoho (hair under the goat's jaw and along it's back)

It feels moderately soft and stiff to the touch. When applying to the skin, it sticks with a good-fitting feeling. It has moderate elasticity and durability. Picks up the proper amount of powder. Easy to use even for beginners.

See more

Saikoho 

The highest-quality part among goat hair with extra smooth. Picked up only high quality and very soft hair from Sokoho. It gives a massage-like effect.
You will feel comforted with using a brush made of this hair.
See more

Hakutotsuho (hair of back and stomach area)

Possessing moderate stiffness, but also a soft texture, this material is used for liquids and powders.
It has moderate elasticity and durability. 

Tankoho

It's shorter, thinner and more delicate than Sokoho.

Ototsuho (hair between back and stomack)

It is perfect for applying makeup on complicated areas such as around nostril. It is usually inexpensive compared to other goat hairs. 

Squirrel

Extremely soft with an exceptionally good feel on the skin. This material makes it easy to apply makeup to soft parts of the face, such as the cheeks. Rather than firmly applying makeup, it is more suited to applying natural makeup with a soft gradient. Recommended for those who prefer natural finish. It is very thin and delicate, so it is important to use caution. You should not better use it with solid or oil based products.
 
Gray, Red and Canadian squirrel are valuable and softer than other squirrel hairs.
See more

Horse

It is often blended with other animal hairs for brushes. The more you use it, the more it becomes useful. It is glossy, and its tip of hair is thin and silky.
It has less elasticity compared to other hairs. It is suitable for when you want to draw shape eyebrows.
See more

Kolinsky

It is representative of rare terminal hairs. It is thinner and more delicate than weasels hair. Its high elasticity makes it easy to use.
It is suited for when you want to apply color perfectly. It is also perfect for detailed eye makeup. 
See more

Water Badger

The hair is straight, and the brush made of this hair doesn't spread horizontally. 
It is resilient at the root but tapers toward the tip. 

This hair features hair with a thick, coarse root, yet fine bristles. Often used in eyebrow brushes, this material can firmly reach the area between the eyebrows and apply powder to natural skin.  Each bristle has a resin that repels water and won't harden, even if it gets wet. 
See more

Synthetic

It doesn't get moldy easily, so it's easy to keep the brush clean. 
Because this material is made to closely resemble the properties of animal hair, it is recommended for people who are oppose the use of animal hair. Another features of this material is that cleaning and maintenance are effortless.  
See more


Note that the softness and the fit of the brushes may differ depending on the amount of hairs used.


How to Properly Care for Cosmetic Brushes

For everyday care 

After using, lightly tap the brush on the back of your hand or arm.
If you are worried about residual color, lightly wipe off the brush with a tissue. 

Washing

When concerned about a bad smell, or when the hair can be lumped, wash it in lukewarm water. After letting the hair soak in the warm water, add a proper amount of cleaning soap for brush. Once it has soaked enough to gently squeeze the grime out from root to tip, wash the brush off. If any cleaning soap are left in the brush, it will deteriorate and become more difficult to use. Therefore, take care to fully wash out the cleaning soap. After a thorough rinsing, take a comb and gently comb the tip of the brush, starting at the root of the bristles and working up to the tip.Then, taking a towel, dry the moisture from the brush and let it dry in the shade with shaping the tip using your fingertips. Avoid drying in direct sunlight or using a hair dryer as this will weaken the hairs. 

Brushing out with a comb

Large brushes such as face and cheek brushes will last even longer if they are carefully brushed. Normally, please brush from root to tip using a coarse comb. Because suddenly brushing out tangles from the root of the brush will break the hair, please untangle it by starting from the tip of the brush and gradually working downward. By using the comb in this way, the grime and cosmetic material in the tip of the brush will be scraped out, leaving it clean.  

How to store

Lay the similar brushes horizontally on top of each other so that their bristles don't kink. It is also convenient to place the brushes with the bristles face-up in a large mug or glass. Please be careful of mold and store in a blase with low humidity. 

Do you know that make-up brushes have a limited life span?

After being used for too long the tip gets wider, it becomes worn out and loses its strength.
If you feel a prickling sensation while using it, it means the brush hairs are breaking. Also, if you feel like the powder is not being applied right, it means it's time to change your brush. This rule applies to cheek brushes, eye shadow brushes, and all kinds of brushes.
If you find it hard to judge these changes for yourself, we recommend you change your brush once a year. In order to extend a brush' life span you should also take adequate care of it on a daily basis.