Maketa No Shiranai "95 %" Shohi Sha No "Kaitai!" Wo Jissen No Kagaku / Original Title: the BUYING BRAIN
A K Puradeipu / Cho Niru Sen Japan / Kanyaku Naka Tatsushi / Yaku
| Points You Earn | 1% (20p) |
|---|---|
| Release Date | July 30, 2011 |
| Availability | In Stock at Supplier:Usually ships in 2-4 days |
Product Details
| Catalog No. | NEOBK-988702 |
|---|---|
| JAN/ISBN | 9784484111100 |
| Product Type | BOOK |
| Pages | 420 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Related Artists
Translate Description
Description in Japanese
マーケターの知らない「95%」 消費者の「買いたい!」を作り出す実践脳科学 / 原タイトル:THE BUYING BRAIN / A・K・プラディープ/著 ニールセンジャパン/監訳 仲達志/訳
Related Offer & Feature
Tracklisting
| 1 |
第1部 買いたくなる脳 導入編(脳の「説得」は1兆ドルの難題
|
| 2 |
ニューロマーケティングの技術
|
| 3 |
消費者の脳は10万年前と同じ
|
| 4 |
脳科学入門
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| 5 |
買いたくなる脳と五感の関係
|
| 6 |
高齢脳が買い物をする時
|
| 7 |
女性脳が買い物をする時
|
| 8 |
母親脳が買い物をする時
|
| 9 |
共感脳が買い物をする時)
|
| 10 |
第2部 買いたくなる脳 実践編(ニューロマーケティングの数値と測定法
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| 11 |
消費ロードマップ
|
| 12 |
脳とブランド
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| 13 |
脳と製品
|
| 14 |
脳とパッケージ
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| 15 |
脳と店舗環境
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| 16 |
脳と広告
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| 17 |
脳とスクリーンとソーシャルメディア
|
| 18 |
未来へのビジョン)
|
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