BOOK

Omi Shonin San Po Yoshi Keiei Ni Manabu

Suenaga Koku Ki

2800yen
(3080yen Tax incl. in Japan)
Points You Earn 1% (28p)
Release Date June 17, 2011
Availability Sold Out
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Product Details

Catalog No.NEOBK-973471
JAN/ISBN 9784623059430
Product Type BOOK
Pages 238

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

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Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.

Description in Japanese

近江商人三方よし経営に学ぶ / 末永國紀

現在活躍している企業のルーツの一つである近江商人とは、いかなる存在なのか。企業の社会的責任、健全な経営に関する関心が高まる今日、そりありかたが改めて注目を集めている。本書では、近江商人に関する歴史を縦軸にとり、その経営と理念を横軸に据えて、ダイナミックな「三方よし経営」の実態と現代的意義を分かりやすく描き出す。

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    Tracklisting

    1
    序章 近江商人の原点-その経営システム
    2
    第1章 経営の社会的責任-「三方よし」という商人魂
    3
    第2章 陰徳・修養・たしなみ-紳商を目指して
    4
    第3章 広域志向の商売-その歴史的背景
    5
    第4章 創業期と事業承継-生き残りの秘訣
    6
    第5章 大名権力との取引-成功と失敗を分けたもの
    7
    第6章 歴史の海を漕ぎ渡る-危機への対応と海外発展
    8
    終章 三方よし経営の現代的意義とは

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