BOOK
Senryaku Teki Marketing No Shiko
Meguro Ryo Mon / Cho
2300yen
(2530yen Tax incl. in Japan)
| Points You Earn | 1% (23p) |
|---|---|
| Release Date | March 28, 2011 |
| Availability | In Stock at Supplier:Usually ships in 2-4 days |
Product Details
| Catalog No. | NEOBK-945063 |
|---|---|
| JAN/ISBN | 9784762021688 |
| Product Type | BOOK |
| Pages | 201 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Related Artists
Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
戦略的マーケティングの思考 / 目黒良門/著
基本原則をしっかり理解し、いかに自由に市場適応のアイディアを発想するか。企業実務者から大学生まで、戦略的マーケティングの本質を知り、スマートな思考スタイルを身につけるための一冊。
Related Offer & Feature
Tracklisting
| 1 |
第1講 戦略的マーケティングの基本原則
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| 2 |
第2講 戦略的マーケティングの考察枠組み
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| 3 |
第3講 戦略的マーケティングのプロセスと組織
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| 4 |
第4講 ターゲット設定とマーケティング・ミックスの策定
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| 5 |
第5講 戦略的マーケティングの変更と修正
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| 6 |
第6講 製品戦略(その1)-製品レベルでの「標準化」と「個別適応化」
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| 7 |
第7講 製品戦略(その2)-ブランド戦略
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| 8 |
第8講 価格戦略
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| 9 |
第9講 流通戦略
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| 10 |
第10講 プロモーション戦略
|
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