BOOK
Datsuyasuri Kyoso Shokuhin Kigyo No Senryaku Tenkan Kokusan Daizu De Shoku No Renkei Wo Susumeru Tofu Kigyo Ni Manabu (JA Soken Kenkyu Sosho)
Sawa Chie / Cho
2500yen
(2750yen Tax incl. in Japan)
| Points You Earn | 1% (25p) |
|---|---|
| Release Date | March 28, 2011 |
| Availability | In Stock at Supplier:Usually ships in 2-4 days |
Product Details
| Catalog No. | NEOBK-931528 |
|---|---|
| JAN/ISBN | 9784540101618 |
| Product Type | BOOK |
| Pages | 172 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
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Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
脱・安売り競争食品企業の戦略転換 国産大豆で食農連携を進める豆腐企業に学ぶ (JA総研研究叢書) / 澤千恵
大量生産による安売り競争の路線では大手に対して勝ち目はないことに気づき、国産大豆使用に転換し、"生産者‐流通業者‐消費者"との連携で活路を拓いた豆腐製造4企業の戦略と実践。価格以外の価値を重視した食品製造が、流通業者と消費者の支持を得、経営の持続的発展につながった。
Related Offer & Feature
Tracklisting
| 1 |
第1章 大豆と豆腐をめぐる「食農連携」-本書の視座
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| 2 |
第2章 大豆の需給構造の変遷と今日的到達点
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| 3 |
第3章 豆腐のフードシステムの変遷と今日的状況-時代とともに姿を変える豆腐産業
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| 4 |
第4章 大規模製造卸売業者の経営展開と主体間関係-事例A
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| 5 |
第5章 中規模製造卸売業者の経営展開と主体間関係-事例B
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| 6 |
第6章 小規模製造小売業者の経営展開と主体間関係-事例C
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| 7 |
第7章 JAと生協と豆腐製造業者の出資による小規模製造卸売業の経営展開と主体間関係-事例D
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| 8 |
第8章 事例の比較と考察
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| 9 |
第9章 食と農をつなぐ豆腐製造企業-結論
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