BOOK

Wine Business Budo Hatake Kara Shokutaku Made Tsunagu Global Senryaku

Ri Zu Satchi / Hen Teimu Mattsu / Hen Yokotsuka Koki / Kanyaku Oda Shigeru Akira / Kanyaku Ochiai Takaji / Kanyaku Iba Haruhiko / Kanyaku Kagawa Aya Isao / Kanyaku

3800yen
(4180yen Tax incl. in Japan)
Points You Earn 1% (38p)
Release Date December 10, 2010
Availability Sold Out
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Product Details

Catalog No.NEOBK-899227
JAN/ISBN 9784812209493
Product Type BOOK
Pages 18

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.

Description in Japanese

ワインビジネス ブドウ畑から食卓までつなぐグローバル戦略 / リズ・サッチ/編 ティム・マッツ/編 横塚弘毅/監訳 小田滋晃/監訳 落合孝次/監訳 伊庭治彦/監訳 香川文庸/監訳

ブドウの生産から醸造、流通、販売、マーケティングまで、16の観点からワインビジネスの全体像を浮き彫りにする。新世界ワインの興隆が続くいま、地域に根ざしながら国際的商品でもあるワイン経営への確かな理解が、世界へ拡がる新たな挑戦の道を拓く。

Related Offer & Feature

    Tracklisting

    1
    新世界ワインの展望
    2
    ワインビジネスのための戦略策定
    3
    ブドウ生産ビジネス
    4
    ワイン醸造学のビジネス
    5
    グローバル・マーケティング
    6
    ワインメディアと広報活動
    7
    ワイン・ブランドの重要性
    8
    ワインの流通
    9
    ワインの直接販売
    10
    ワインの財務面
    11
    ワインの会計と税制
    12
    ワイン・サプライチェーン・マネジメント
    13
    ワイン産業における人的資源の管理
    14
    ワインと法規制
    15
    環境と社会的責任に関する問題
    16
    将来を見据えて

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