BOOK
"Kokyaku Needs Ni Kotaeru" to Ha Nani Ka Nichi Yohin Bunya Niokeru Seihin Kaihatsu to Ryutsu
Kishimoto Hidekazu / Cho
2000yen
(2200yen Tax incl. in Japan)
| Points You Earn | 1% (20p) |
|---|---|
| Release Date | November 08, 2010 |
| Availability | Backorder:Usually ships in 1-3 weeks |
Product Details
| Catalog No. | NEOBK-883234 |
|---|---|
| JAN/ISBN | 9784892596391 |
| Product Type | BOOK |
| Pages | 201 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Related Artists
Description in Japanese
「顧客ニーズに応える」とは何か 日用品分野における製品開発と流通 / 岸本秀一/著
Related Offer & Feature
Tracklisting
| 1 |
第1部 日用品・食品関連メーカーの製品開発(製品開発における顧客調査の役割と問題点
|
| 2 |
用途開発による新市場創造-伊那食品工業株式会社の高分子素材を事例として
|
| 3 |
ブランド構築と新ターゲット獲得による新市場創造-サンスター株式会社の口腔衛生の製品開発を事例として
|
| 4 |
新習慣提案による新市場創造-大塚製薬株式会社の健康食品開発を事例として
|
| 5 |
メーカーにおける技術志向・製品志向
|
| 6 |
製品開発を再考する)
|
| 7 |
第2部 流通業における顧客ニーズの対応(卸売業の顧客創造-日用雑貨卸パルタックを事例として
|
| 8 |
新カテゴリー小売業態の創造-マツモトキヨシを事例として
|
| 9 |
中間流通の顧客志向を再考する)
|
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