BOOK

BoP Business Senryaku Shinko Koku Tojo Koku Shijo De Nani Ga Okotteiru Ka

Nomura Sogo Kenkyujo Hiramoto Tadashi Taro Matsuo Mia Kihara Yuko Kobayashi Maki Izumi Kawagoe Keita

2000yen
(2200yen Tax incl. in Japan)
Points You Earn 1% (20p)
Release Date October 31, 2010
Availability Sold Out
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Product Details

Catalog No.NEOBK-882646
JAN/ISBN 9784492443712
Product Type BOOK
Pages 278

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.

Description in Japanese

BoPビジネス戦略 新興国・途上国市場で何が起こっているか / 野村総合研究所 平本督太郎 松尾未亜 木原裕子 小林慎和 川越慶太

日本企業は社会課題解決型でまだまだ伸びる。新興市場の経済成長をどうチャンスに結びつけるか、NRI気鋭のメンバーが鋭く切り込む。

Related Offer & Feature

    Tracklisting

    1
    第1章 BoPビジネスの定義と意義(BoPビジネスとは何か
    2
    BoPビジネスの意義と可能性)
    3
    第2章 BoP層の実態とBoPビジネスの事例(BoP層の実態
    4
    BoPビジネスの事例と特徴)
    5
    第3章 企業のグローバル戦略としてのBoPビジネス(BoPビジネスの戦略)

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