BOOK
Yamadadenki No Boso "Nensho 3 Cho En Koso" No Hate
Tateishi Yasunori
1000yen
(1100yen Tax incl. in Japan)
| Points You Earn | 1% (10p) |
|---|---|
| Release Date | October 14, 2010 |
| Availability | Sold Out |
Product Details
| Catalog No. | NEOBK-865521 |
|---|---|
| JAN/ISBN | 9784794217851 |
| Product Type | BOOK |
| Pages | 236 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
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Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
ヤマダ電機の暴走 「年商3兆円構想」の果て / 立石泰則
今年、ヤマダ電機は年商2兆円を突破、家電量販業界では初の快挙だ。次の目標は年商3兆円、市場シェア30%という。大都市の中心部から郊外まで、47都道府県すべてへの出店を達成、3兆円のためにはさらに中国進出も決定。向かうところ敵なしのヤマダ電機だが、しかしその実情はどうなのか?その手法は果たして有効なのか?広範な取材をもとにヤマダ電機のかかえる問題を浮き彫りにする。
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Tracklisting
| 1 |
第1章 転機
|
| 2 |
第2章 上州戦争
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| 3 |
第3章 メーカー支配の終焉
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| 4 |
第4章 ヤマダの挫折
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| 5 |
第5章 都市型大型店舗への挑戦
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| 6 |
第6章 ヘルパー問題
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| 7 |
第7章 松下電器との蜜月
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| 8 |
第8章 公取委とコンプライアンス
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| 9 |
第9章 首都進出
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