BOOK
Mega Brand Global Shijo No Kachi Sozo Senryaku (Sekigaku Sosho)
Cho Satoshi Ri
3400yen
(3740yen Tax incl. in Japan)
| Points You Earn | 1% (34p) |
|---|---|
| Release Date | August 02, 2010 |
| Availability | In Stock at Supplier:Usually ships in 2-4 days |
Product Details
| Catalog No. | NEOBK-822600 |
|---|---|
| JAN/ISBN | 9784502678707 |
| Product Type | BOOK |
| Pages | 236 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
メガブランド グローバル市場の価値創造戦略 (碩学叢書) / 張智利/著
日本企業の中国市場における高成長・高収益の源泉は何か。国内で苦戦する日本企業が、中国で高成長・高収益を実現しているのはなぜか?資生堂の事例を中心として、日本型マーケティングの強みと課題を客観的に分析し、グローバル時代に必要とされる価値創造戦略を提言。
Related Offer & Feature
Tracklisting
| 1 |
第1章 なぜ日本企業は低収益構造に陥ったのか?
|
| 2 |
第2章 先行研究レビューと分析視点
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| 3 |
第3章 日本における資生堂のマーケティング改革
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| 4 |
第4章 中国における資生堂のマーケティング開拓
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| 5 |
第5章 発見事実とディスカッション
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| 6 |
第6章 高収益を実現する新日本型マーケティング
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