BOOK
Shohin Yori Mo, News Wo Ure! Joho Rensa Wo Marketing
Sakai Mitsuo
1600yen
(1760yen Tax incl. in Japan)
| Points You Earn | 1% (16p) |
|---|---|
| Release Date | March 20, 2010 |
| Availability | Sold Out |
Product Details
| Catalog No. | NEOBK-739386 |
|---|---|
| JAN/ISBN | 9784532316044 |
| Product Type | BOOK |
| Pages | 205 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Related Artists
Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
商品よりも、ニュースを売れ! 情報連鎖を生み出すマーケティング / 酒井光雄
「高機能」「低価格」だけでは、もう売れません。商品・販路のすべてが「物語」になる、リリースを送る媒体を選別しよう、「思い」のないフレーズは買い手に届かない。「ストーリー」でお客の心を動かし、話題が話題を呼ぶしかけをつくるための手法を解説。
Related Offer & Feature
Tracklisting
| 1 |
序章 閉塞感を打ち破る8つの視点
|
| 2 |
1章 ニュースがニュースを呼ぶ「情報連鎖」
|
| 3 |
2章 ストーリーづくりは、商品開発から始まる
|
| 4 |
3章 ニュースがニュースを呼ぶ仕掛け
|
| 5 |
4章 誰に発信したい情報なのか
|
| 6 |
5章 ジャーナリストの声を聞く
|
| 7 |
6章 情報連鎖を継続させる
|
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