BOOK

The Gu Wo Sagase! Saikyo No Brand Wo Tsukuru Tame Ni / Original Title: Zag

Matei New Maiya Chiba Toshio

1400yen
(1540yen Tax incl. in Japan)
Points You Earn 1% (14p)
Release Date September 28, 2009
Availability In Stock at Supplier:Usually ships in 2-4 days
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Product Details

Catalog No.NEOBK-598192
JAN/ISBN 9784788907751
Product Type BOOK
Pages 206

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.

Description in Japanese

ザグを探せ! 最強のブランドをつくるために / 原タイトル:Zag / マーティ・ニューマイヤー 千葉敏生

「フォーカス」「差別化」「トレンド」「コミュニケーション」。この4つの観点から、シンプルでユニークなアイデアを最強のブランドに築き上げるための方法論を具体的に伝授。

Related Offer & Feature

    Tracklisting

    1
    プロローグ(スピード化する世界
    2
    最大の敵は"氾濫" ほか)
    3
    1 ザグを探す(誰もいないところを狙え
    4
    「良さ」と「違い」の関係 ほか)
    5
    2 ザグをデザインする(システムとしてのブランド
    6
    あなたたちは何者か? ほか)
    7
    3 ザグを一新する(グー・チョキ・パーの法則
    8
    "フォーカス"のチョキ ほか)

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