BOOK
Kigyo Senryaku Toshite No Design Apple Highway Card Ni Shite Kokyaku No Kokoro Wo Tsukanda Ka / Original Title: Do You Matter?
RobertBrunner StewartEmery RussHall Nagao Takahiro
1600yen
(1760yen Tax incl. in Japan)
| Points You Earn | 1% (16p) |
|---|---|
| Release Date | December 28, 2008 |
| Availability | Sold Out |
Product Details
| Catalog No. | NEOBK-528852 |
|---|---|
| JAN/ISBN | 9784048675772 |
| Product Type | BOOK |
| Label/Distributor | Ascii Mediaworks |
| Pages | 238 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
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Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
企業戦略としてのデザイン アップルはいかにして顧客の心をつかんだか / 原タイトル:Do you matter? / RobertBrunner StewartEmery RussHall 長尾高弘
なぜ、アップルは顧客から愛されるのか?なぜ、顧客はアップル製品の欠陥を許すのか?その秘密は、デザインにある。アップル、BMW、IKEA、ハーレーダビッドソンなど、顧客に愛される企業に共通する成功法則を、アップルでプロダクトデザインをしていた著者が伝授。
Related Offer & Feature
Tracklisting
| 1 |
1 デザインは重要である
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| 2 |
2 あなたは必要だろうか?
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| 3 |
3 どうすればよいのか
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| 4 |
4 デザイン主導とは何か
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| 5 |
5 ブランドはロゴではない
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| 6 |
6 ポータルとしての製品
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| 7 |
7 製品やサービスは人と語り合う
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| 8 |
8 デザイン主導の企業文化を築くには
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| 9 |
9 前進せよ
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