BOOK
Net Ga Kaeru Shohi Sha Kodo Word of Mouth No Eikyo Ryoku No Jissho Bunseki
Miyata, Ka Kuhisako Ikeda, Kenichi Kimu, Zefui Osamu Teru Shige Masu, Eri Kobayashi, Tetsuro
2400yen
(2640yen Tax incl. in Japan)
| Points You Earn | 1% (24p) |
|---|---|
| Release Date | March 28, 2008 |
| Availability | Sold Out |
Product Details
| Catalog No. | NEOBK-471522 |
|---|---|
| JAN/ISBN | 9784757102330 |
| Product Type | BOOK |
| Label/Distributor | NTT Publishing |
| Pages | 185 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
ネットが変える消費者行動 クチコミの影響力の実証分析 / 宮田加久子 池田謙一 金宰輝 繁桝江里 小林哲郎
購買行動は広告ではなく、インターネットを介した「クチコミ」が決める時代となった。ネット時代の対人コミュニケーションを解析する。
Related Offer & Feature
Tracklisting
| 1 |
1章 ネット時代の消費者をめぐるコミュニケーション
|
| 2 |
2章 広告と対人コミュニケーションが作り出す情報環境
|
| 3 |
3章 消費者行動における他者の役割と対人コミュニケーション
|
| 4 |
4章 オフラインとオンラインで重層化する対人コミュニケーション
|
| 5 |
5章 新しい消費者の出現:採用者カテゴリー要因の再検討
|
| 6 |
6章 消費者コミュニケーションの文化的影響:韓国における消費者行動とコミュニケーション
|
| 7 |
7章 消費が始まる現場に立ち会う:消費者行動研究方法論の新しい地平
|
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