BOOK
Sono 1 Nin Ga 30 Man Nin Wo Ugokasu! Eikyo Ryoku Wo Mikata Ni Tsukeru in Full En Sir Marketing
Honda Tetsuya
1800yen
(1980yen Tax incl. in Japan)
| Points You Earn | 1% (18p) |
|---|---|
| Release Date | November 28, 2007 |
| Availability | Sold Out |
Product Details
| Catalog No. | NEOBK-447740 |
|---|---|
| JAN/ISBN | 9784492555958 |
| Product Type | BOOK |
| Pages | 182 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Related Artists
Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
その1人が30万人を動かす! 影響力を味方につけるインフルエンサー・マーケティング / 本田哲也
インフルエンサー=「影響を与える人」を活用する、ブロガー1000万人時代の新マーケティング手法。ニンテンドーDSソフト、フィリップス、日産自動車など豊富な成功例を紹介。
Related Offer & Feature
Tracklisting
| 1 |
序章 インフルエンサーが動き出した
|
| 2 |
第1章 3つのインフルエンサーの特性と活用法
|
| 3 |
第2章 インフルエンサーを動かすポイント「関心テーマ」
|
| 4 |
第3章 実践のための「7つのステップ」と「4つのねらい」
|
| 5 |
第4章 インフルエンサー・マーケティングの3つの課題
|
| 6 |
終章 インフルエンサー・マーケティングの未来
|
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