Marketing No Shiza Kadai to Teigen
Muroi Tetsu Mamoru / Cho
Points You Earn | 1% (28p) |
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Release Date | August 28, 2007 |
Availability | In Stock at Supplier:Usually ships in 2-4 days |
Product Details
Catalog No. | NEOBK-432770 |
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JAN/ISBN | 9784829504055 |
Product Type | BOOK |
Pages | 284 |
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Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Related Artists
Translate Description
Description in Japanese
マーケティングの視座 課題と提言 / 室井鉄衛/著
Related Offer & Feature
Tracklisting
1 |
第1章 マーケティングの課題と提言
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2 |
第2章 日本におけるマーケティングの成立とその諸相の理論
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3 |
第3章 マーケティングにおける空間プロジェクトと「場」の論理
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4 |
第4章 企業の市場戦略に転機
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5 |
第5章 エリア・マーケティングの新しい方向性
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6 |
第6章 マーケティング倫理の確立とこれからの経営
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7 |
第7章 行動空間へのマーケティング
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8 |
第8章 生活・全領域への今日的関心とマーケティング
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9 |
第9章 経営における心理学的問題
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