BOOK
Case Book Senryaku Teki Management
Iwatani Masaki Tokuta Akio
2800yen
(3080yen Tax incl. in Japan)
| Points You Earn | 1% (28p) |
|---|---|
| Release Date | March 28, 2007 |
| Availability | In Stock at Supplier:Usually ships in 2-4 days |
Product Details
| Catalog No. | NEOBK-412603 |
|---|---|
| JAN/ISBN | 9784561254683 |
| Product Type | BOOK |
| Pages | 280 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Description in Japanese
ケースブック戦略的マネジメント / 岩谷昌樹 徳田昭雄
Related Offer & Feature
Tracklisting
| 1 |
1 市場をどのように創るか-マーケティング戦略(Jリーグのマーケティング戦略
|
| 2 |
ハーレーダビットソンにみる顧客ロイヤルティの形成)
|
| 3 |
2 商品をどのように売るか-販売戦略(ホンダの自動車販売チャネル政策
|
| 4 |
カルビーのチャネル戦略の変革 ほか)
|
| 5 |
3 組織をどのように築くか-組織戦略(京セラ:多角化の成功を支える企業哲学とアメーバ経営
|
| 6 |
都ホテルズ&リゾーツの国際化と組織改革 ほか)
|
| 7 |
4 ビジネスをどのように展開するか-事業戦略(液晶テレビ市場への新規参入:デジタル家電のモジュラー化
|
| 8 |
ルノー・日産:日本型生産方式の国際化 ほか)
|
| 9 |
5 ビジネスモデルをどのように形成するか-成長戦略(神戸バイオメディクス株式会社:産業クラスター形成における地域企業の戦略行動
|
| 10 |
伊那食品工業:伝統産業における持続的成長)
|
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