BOOK

Gyakkyo No Keiei Gaku Yoshinoya Abe Osamu Hitoshi

Toda Arawa Shi

1500yen
(1650yen Tax incl. in Japan)
Points You Earn 1% (15p)
Release Date March 28, 2007
Availability Sold Out
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Product Details

Catalog No.NEOBK-405385
JAN/ISBN 9784822201616
Product Type BOOK
Pages 192

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

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Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.

Description in Japanese

逆境の経営学 吉野家安部修仁 / 戸田顕司

リスクマネジメント、リーダーシップ、プライシング…現場で磨き上げたMBA講座全10講。

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    Tracklisting

    1
    第1講 リスクマネジメント-待つ心が一番の敵
    2
    第2講 リーダーシップ-上位者視点で考える
    3
    第3講 プライシング-値頃感は数で決まる
    4
    第4講 モチベーション-5%の社員が決める
    5
    第5講 ブランディング-変えてはならないものがある
    6
    第6講 マーチャンダイジング-はやり廃りを超える
    7
    第7講 コミュニケーション-言葉は増幅して伝わる
    8
    第8講 ファイナンス-キャッシュが一番の拠り所
    9
    第9講 M&A(企業の合併・買収)-時価総額経営と一線を画す
    10
    第10講 フィロソフィー-言葉の定義あっての理念
    11
    特別講 マッキンゼー・アンド・カンパニー-危機を危機としないために

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