BOOK
Mitsukoshi 350 Nen Eigyo Kakushin to Chosen No Rekishi
Miya Fukukenji / Hencho
3500yen
(3850yen Tax incl. in Japan)
| Points You Earn | 1% (35p) |
|---|---|
| Release Date | mid August 2023 |
| Availability | In Stock at Supplier:Usually ships in 2-4 days |
Product Details
| Catalog No. | NEOBK-2887166 |
|---|---|
| JAN/ISBN | 9784496056635 |
| Product Type | BOOK |
| Pages | 300 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Related Artists
Description in Japanese
三越350年 営業革新と挑戦の歴史 / 宮副謙司/編著
Related Offer & Feature
Tracklisting
| 1 |
第1章 三越の顧客営業戦略―三越の基本は「公平な接遇」による「生涯顧客の育成」
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| 2 |
第2章 三越の店舗戦略―本店・支店展開と小型店・SC出店などの挑戦の成果と課題
|
| 3 |
第3章 三越の地方百貨店提携戦略―地方百貨店との提携、グループ会社化とその後
|
| 4 |
第4章 三越の海外店舗戦略―パリ三越をはじめとするヨーロッパでの店舗展開
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| 5 |
第5章 三越の広告宣伝戦略―店舗をメディアとする広告宣伝戦略のこれまでとこれから
|
| 6 |
第6章 戦前期の三越による日本橋本店の食堂展開―百貨店にとって新たな営業分野の取り組み事例
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| 7 |
第7章 三越のデパートメントストア化に向けた三井家の戦略についての考察―プロトタイプ化を活用した業態イノベーション
|
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