Emo Shohi Sedai Wo Koeta Hit No Shinrule
Imataki Ken to / Cho
Points You Earn | 1% (15p) |
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Release Date | early June 2023 |
Availability | In Stock at Supplier:Usually ships in 2-4 days |
Product Details
Catalog No. | NEOBK-2865579 |
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JAN/ISBN | 9784295408352 |
Product Type | BOOK |
Pages | 239 |
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Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
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Translate Description
Description in Japanese
エモ消費 世代を超えたヒットの新ルール / 今瀧健登/著
Related Offer & Feature
Tracklisting
1 |
第1章 「エモ」が自分にとっての「買う理由」になる(ヒットの媒介者となる人たち
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2 |
SNSを通して全世代に拡散する ほか)
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3 |
第2章 「エモ」が生まれる場所(「エモ」がすべてを解決する
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4 |
消費者が本当に得たい情報とは何か ほか)
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5 |
第3章 ハッピーな共感を生み出す「エモシチュエーション」(実在するターゲットからエモを探る
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6 |
「Z世代」ではなく「人」を理解する ほか)
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7 |
第4章 小さな幸せを可視化する「エモクリエイティブ」(最も拡散を生みやすい媒体は
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8 |
「エモ脚本」を作る ほか)
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