BOOK

Emo Shohi Sedai Wo Koeta Hit No Shinrule

Imataki Ken to / Cho

1580yen
(1738yen Tax incl. in Japan)
Points You Earn 1% (15p)
Release Date early June 2023
Availability In Stock at Supplier:Usually ships in 2-4 days
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Product Details

Catalog No.NEOBK-2865579
JAN/ISBN 9784295408352
Product Type BOOK
Pages 239

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

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Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.

Description in Japanese

エモ消費 世代を超えたヒットの新ルール / 今瀧健登/著

三菱UFJ銀行、SUNTORY、花王、関西電力、損保ジャパン、超有名企業が求める全業界必須のヒット術。

Related Offer & Feature

    Tracklisting

    1
    第1章 「エモ」が自分にとっての「買う理由」になる(ヒットの媒介者となる人たち
    2
    SNSを通して全世代に拡散する ほか)
    3
    第2章 「エモ」が生まれる場所(「エモ」がすべてを解決する
    4
    消費者が本当に得たい情報とは何か ほか)
    5
    第3章 ハッピーな共感を生み出す「エモシチュエーション」(実在するターゲットからエモを探る
    6
    「Z世代」ではなく「人」を理解する ほか)
    7
    第4章 小さな幸せを可視化する「エモクリエイティブ」(最も拡散を生みやすい媒体は
    8
    「エモ脚本」を作る ほか)

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