BOOK

Itan No Innovation

Kinoshita Atsushi No / Cho

1500yen
(1650yen Tax incl. in Japan)
Points You Earn 1% (15p)
Release Date mid October 2022
Availability In Stock at Supplier:Usually ships in 2-4 days
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Product Details

Catalog No.NEOBK-2791375
JAN/ISBN 9784344932340
Product Type BOOK
Label/DistributorGentosha Media
Pages 191

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

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Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.

Description in Japanese

異端のイノベーション / 木下淳之/著

ステンレスは銀色―その当たり前を覆す挑戦。鳥取の中小企業が世界唯一の技術で業界の常識に風穴をあける。赤、青、緑...ステンレスをカラフルに発色させるオロル処理。その独自の技術は、どのようにして生まれたのか?

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    Tracklisting

    1
    第1章 「ステンレスはなぜ銀一色しかないのか?」―日常の風景にこそビジネスのヒントは眠っている
    2
    第2章 「反骨精神」がブレイクスルーにつながる―疲弊しきった業界に革命を起こせ
    3
    第3章 「素人発想」がコモディティ化脱却のヒント―異業種上がりの視点を活かせ
    4
    第4章 自らの美意識を貫き通せ―「異端」の経営がイノベーションを生み出す
    5
    第5章 水素エネルギー社会への挑戦―既存技術を昇華させ新たなマーケットを切り開く
    6
    第6章 辺境こそ革命の中心地―地方中小企業は世界に向けて自らの技術を発信せよ
    7
    対談 隈研吾氏×木下淳之

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