Nippon Kori Kigyo No Kokusai Marketing Asia Shinshutsu No Kiseki to Kokusai Chishiki Iten Process
Yanagi Jun / Cho
| Points You Earn | 1% (28p) |
|---|---|
| Release Date | September 2022 |
| Availability | In Stock at Supplier:Usually ships in 2-4 days |
Product Details
| Catalog No. | NEOBK-2785420 |
|---|---|
| JAN/ISBN | 9784495650179 |
| Product Type | BOOK |
| Pages | 248 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Related Artists
Translate Description
Description in Japanese
日本小売企業の国際マーケティング アジア進出の軌跡と国際知識移転プロセス / 柳純/著
Related Offer & Feature
Tracklisting
| 1 |
第1部 小売国際化研究の現状と理論(日本小売企業の海外進出プロセスと出店行動
|
| 2 |
日本小売企業の海外進出と理論的考察)
|
| 3 |
第2部 アジアにおける日系小売企業進出の実証分析(台湾における日系百貨店の定着と展開
|
| 4 |
中国における日系スーパーの現地化と課題
|
| 5 |
東南アジアにおける日系CVSの成長
|
| 6 |
台湾経由中国出店モデルと中国直接出店モデルの比較検証)
|
| 7 |
第3部 小売企業の海外撤退・再進出研究とその影響(小売企業の撤退研究と検討課題
|
| 8 |
日本小売企業の海外撤退インパクト
|
| 9 |
日本小売企業の海外再進出の実態と課題)
|
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