"Motanai Jidai" No Marketing Sub Su Ku to Sharing Service
Takahashi Hiroyuki / Hencho CCC Marketing Sogo Kenkyujo / Hencho Zaitsu Ryoko / Cho Oyama Sho Taira / Cho
| Points You Earn | 1% (22p) |
|---|---|
| Release Date | May 2022 |
| Availability | In Stock at Supplier:Usually ships in 2-4 days |
Product Details
| Catalog No. | NEOBK-2738611 |
|---|---|
| JAN/ISBN | 9784495650155 |
| Product Type | BOOK |
| Pages | 251 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Related Artists
Translate Description
Description in Japanese
「持たない時代」のマーケティング サブスクとシェアリング・サービス / 高橋広行/編著 CCCマーケティング総合研究所/編著 財津涼子/著 大山翔平/著
Related Offer & Feature
Tracklisting
| 1 |
第1部 「持たない時代」の消費者理解(「持たない消費」とそれを取り巻く環境
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| 2 |
「持たない消費」の市場規模と定義
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| 3 |
サブスクの利用実態
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| 4 |
シェアリング・サービスの利用実態
|
| 5 |
「持たない消費」に影響する価値観
|
| 6 |
特徴的な人々(ペルソナ))
|
| 7 |
第2部 企業の取り組み事例(どのような価値を提供しているのかを考える)(体験価値の提供:Airbnb(エアビーアンドビー)
|
| 8 |
「アクセスのしやすさ」という価値:careco(カレコ)
|
| 9 |
移動を快適にハッピーに:アイカサ
|
| 10 |
時間価値の提供:airCloset(エアークローゼット)
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| 11 |
よいものが、循環する社会へ:サブスクライフ
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| 12 |
くらしの基盤を整える:無印良品)
|
| 13 |
第3部 「持たない時代」のマーケティングに向けて(サブスク、シェアリング・サービスの提供価値
|
| 14 |
「持たない時代」のマーケティング)
|
| 15 |
資料編
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