BOOK
Ichiban Yasashi Digital Marketing No Kyohon Ninki Koshi Ga Oshieru Communication to Hansoku No Atarashi Kiso
Tamura Osamu / Cho
1980yen
(2178yen Tax incl. in Japan)
| Points You Earn | 1% (19p) |
|---|---|
| Release Date | September 2021 |
| Availability | In Stock at Supplier:Usually ships in 2-4 days |
Product Details
| Catalog No. | NEOBK-2659399 |
|---|---|
| JAN/ISBN | 9784295012542 |
| Product Type | BOOK |
| Pages | 214 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
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Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
いちばんやさしいデジタルマーケティングの教本 人気講師が教えるコミュニケーションと販促の新しい基礎 / 田村修/著
デジタルマーケティングの考え方を、実務と教養の両面から豊富な図解で解説。広告宣伝や自社メディア、デジタル施策の担当者に、仕事の「見取り図」を提供。ブランドや消費行動の考え方に基づいて、新技術を正しく吟味できるようになる。
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Tracklisting
| 1 |
1 デジタルとマーケティングの関係を整理しよう
|
| 2 |
2 オウンドメディアを正しく運営しよう
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| 3 |
3 ブランド訴求から販促までネット広告を広く活用しよう
|
| 4 |
4 ソーシャルメディアで消費者に正しく向き合おう
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| 5 |
5 購入に至るまでの消費行動について学ぼう
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| 6 |
6 トータルなデジタルプランニングに向けて
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