BOOK
Kasegu! Professional Yakyu Shinjidai No Fan Business (PHP Business Shinsho)
Kise Masanori / Cho
950yen
(1045yen Tax incl. in Japan)
| Points You Earn | 1% (9p) |
|---|---|
| Release Date | March 2021 |
| Availability | In Stock at Supplier:Usually ships in 2-4 days |
Product Details
| Catalog No. | NEOBK-2599166 |
|---|---|
| JAN/ISBN | 9784569849225 |
| Product Type | BOOK |
| Label/Distributor | PHP |
| Pages | 334 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
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Description
[Machine Translation] The Hawks are creating "Las Vegas" and the Fighters are creating "the city"! Data utilization, SNS strategy, merchandise development, community... A "winning formula" that generates profit and enthusiasm.
Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
稼ぐ!プロ野球 新時代のファンビジネス (PHPビジネス新書) / 喜瀬雅則/著
ホークスが「ラスベガス」、ファイターズが「街」を創る!?データ活用、SNS戦略、グッズ展開、コミュニティ...利益と熱狂を生み出す“勝利の方程式”。
Related Offer & Feature
Tracklisting
| 1 |
序章 多角化するコンテンツ・ビジネス―西武の本拠地改修にみる新しい球団経営
|
| 2 |
第1章 博多から「世界一のおもてなし」を―世界的エンタメ企業を目指すソフトバンク
|
| 3 |
第2章 北の大地に“新たな街”を創る―北海道日本ハムがボールパーク建設に込めた夢とロマン
|
| 4 |
第3章 「獅子のプリンス」が手掛けるコンテンツ・ビジネス―「球団映像」を制作する意義
|
| 5 |
第4章 SNS時代の情報発信とは―球団広報は何を撮り、何を見せ、どう伝えるか
|
| 6 |
第5章 「美味いワサビ」の法則―オリックスの“攻める”ファンサービス
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| 7 |
第6章 松坂グッズの仕掛け人は元プロ左腕―中日キャンプ1カ月でグッズ売上1億円
|
| 8 |
終章 「絆」は取り戻せるのか―東日本大震災とコロナ禍からの教訓
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