BOOK
Business Ni Kiku Kyoyo Toshite No Japanese Whisky
Tsuchiya Mamoru / Cho
1600yen
(1760yen Tax incl. in Japan)
| Points You Earn | 1% (16p) |
|---|---|
| Release Date | September 2020 |
| Availability | In Stock at Supplier:Usually ships in 2-4 days |
Product Details
| Catalog No. | NEOBK-2540057 |
|---|---|
| JAN/ISBN | 9784396617424 |
| Product Type | BOOK |
| Pages | 284 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
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Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
ビジネスに効く教養としてのジャパニーズウイスキー / 土屋守/著
「マッサン」のウイスキー考証を務めた著者が、世界が熱狂するジャパニーズウイスキーの歴史・広告戦略・盛衰・クラフト・課題をすべてが解き明かす!
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Tracklisting
| 1 |
はじめに 来るべきジャパニーズウイスキー100周年に向けて
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| 2 |
序章 ウイスキーの基礎知識
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| 3 |
第1章 日本人とウイスキー
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| 4 |
第2章 広告戦略から見るジャパニーズウイスキー全盛期
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| 5 |
第3章 ジャパニーズウイスキー躍進の秘密
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| 6 |
第4章 各地に増え続ける注目蒸留所と蒸留酒ビジネス
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| 7 |
第5章 ジャパニーズが世界に冠たるウイスキーであるために
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| 8 |
おわりに ジャパニーズウイスキーの幸運
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