Seikabutsu Ryutsu Ron-shoku to No Wo Sasaeru Ryutsu No Riron to
Katsura Eichi / Cho
Points You Earn | 1% (20p) |
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Release Date | August 2020 |
Availability | Sold Out |
Product Details
Catalog No. | NEOBK-2527607 |
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JAN/ISBN | 9784897324296 |
Product Type | BOOK |
Pages | 172 |
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Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
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Description in Japanese
青果物流通論-食と農を支える流通の理論と / 桂瑛一/著
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Tracklisting
1 |
序章 本書の課題と視座
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2 |
第1章 生産と消費を結ぶ青果物流通の機能
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3 |
第2章 青果物の出荷過程を主導する農協
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4 |
第3章 多段階流通の要を担う卸売市場
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5 |
第4章 消費者に向き合う食料品小売業
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6 |
第5章 青果物マーケティングの行動体系
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7 |
第6章 青果物の価格形成と農協の取引戦略
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8 |
第7章 食文化が導く商品づくりと営農指導
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9 |
第8章 青果物のブランド特性と販売促進
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10 |
第9章 農産物直売所の意義と展開方向
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