BOOK

Seikabutsu Ryutsu Ron-shoku to No Wo Sasaeru Ryutsu No Riron to

Katsura Eichi / Cho

2000yen
(2200yen Tax incl. in Japan)
Points You Earn 1% (20p)
Release Date August 2020
Availability Sold Out
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Product Details

Catalog No.NEOBK-2527607
JAN/ISBN 9784897324296
Product Type BOOK
Pages 172

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

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Description in Japanese

青果物流通論-食と農を支える流通の理論と / 桂瑛一/著

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    Tracklisting

    1
    序章 本書の課題と視座
    2
    第1章 生産と消費を結ぶ青果物流通の機能
    3
    第2章 青果物の出荷過程を主導する農協
    4
    第3章 多段階流通の要を担う卸売市場
    5
    第4章 消費者に向き合う食料品小売業
    6
    第5章 青果物マーケティングの行動体系
    7
    第6章 青果物の価格形成と農協の取引戦略
    8
    第7章 食文化が導く商品づくりと営農指導
    9
    第8章 青果物のブランド特性と販売促進
    10
    第9章 農産物直売所の意義と展開方向

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