BOOK
Kiraware Mono No <Kokoku> Ha Saisei Suru Ka Kenzen Ka Suru Net Kokoku, "Ryo" Kara "Shitsu" He No Daitenkan
Sakai Chi / Cho
1600yen
(1760yen Tax incl. in Japan)
| Points You Earn | 1% (16p) |
|---|---|
| Release Date | July 2020 |
| Availability | In Stock at Supplier:Usually ships in 2-4 days |
Product Details
| Catalog No. | NEOBK-2513135 |
|---|---|
| JAN/ISBN | 9784781619057 |
| Product Type | BOOK |
| Label/Distributor | East Press |
| Pages | 237 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
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Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
嫌われモノの〈広告〉は再生するか 健全化するネット広告、「量」から「質」への大転換 / 境治/著
ブランディングを無視した「PV/CPA至上主義」の時代は終わる。WELQ事件、漫画村問題、フェイク広告、アドフラウド...。悪質なネット広告の闇から抜け出すために。生き残る広告主・代理店・メディアが進むSDGs/DX時代の広告の在り方!
Related Offer & Feature
Tracklisting
| 1 |
INTRODUCTION なぜ広告は「嫌われモノ」になったのか?
|
| 2 |
1 ネットメディアと広告の結びつき―「ネット広告の闇」を暴いた二つの告発
|
| 3 |
2 ネット広告というブラックボックス―破壊された棲み分け
|
| 4 |
3 ハードルを越えるための解決策―ホワイトリストと意識改革
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| 5 |
4 PV商売からの脱却を図るメディア―「コンテンツ価値」という答え
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| 6 |
5 テレビCMにも起きている変化の波―視聴率から視聴質への転換
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| 7 |
これからの広告の在り方はどうなるか?
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