BOOK
Sugosugiru! Busho Tachi No PR Senryaku (Wani Books PLUS Shinsho)
Tonomura Miki / Cho
830yen
(913yen Tax incl. in Japan)
| Points You Earn | 1% (8p) |
|---|---|
| Release Date | June 2019 |
| Availability | In Stock at Supplier:Usually ships in 2-4 days |
Product Details
| Catalog No. | NEOBK-2371008 |
|---|---|
| JAN/ISBN | 9784847066269 |
| Product Type | BOOK |
| Label/Distributor | Wani Books |
| Pages | 212 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Related Artists
Description
[Machine Translation] Learn the "essence" of the great people who left their mark on history and became the "winners" of their times, which is relevant to the present day. The latest PR analysis reveals another face of the greats who changed the world. The man behind the great boom thoroughly elucidates!
Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
すごすぎる!武将たちのPR戦略 (ワニブックスPLUS新書) / 殿村美樹/著
歴史に名を残し、時代の“勝者”となった偉人たちから現代に通じる「本質」を学ぶ。最新PR分析でみえてきた、世を変えた偉人たちの別の顔。大ブームの仕掛け人が徹底解明!
Related Offer & Feature
Tracklisting
| 1 |
第1章 徳川家康の恐るべきブランディング(徳川家康から学ぶPR術
|
| 2 |
徳川家康のPR戦略を現代に活かす)
|
| 3 |
第2章 腕利きロビィストとしての武将・北政所(北政所から学ぶPR術
|
| 4 |
北政所のロビィ活動を現代のPRに活かす)
|
| 5 |
第3章 宮本武蔵の「剣豪伝説」が語り継がれた本当の理由(宮本武蔵から学ぶPR術
|
| 6 |
宮本武蔵のPR術を現代に活かす)
|
| 7 |
第4章 歴史を活かすPRの本質とコツ(FCバルセロナに長年スポンサーがつかなかった理由
|
| 8 |
「フルーツパフェの街おかやま」が奏でる郷土のハーモニー
|
| 9 |
ライバル意識を逆利用して成功へ
|
| 10 |
「ひこにゃん」は、なぜ白猫なのか
|
| 11 |
自分を「見える化」できているか?
|
| 12 |
武将のPR戦略と歴史を今に活かすために
|
| 13 |
隠れた歴史を活かすために)
|
| 14 |
第5章 武将のPR戦略を未来に活かす(二〇二〇年・東京五輪、二〇二五年・大阪万博に向けて
|
| 15 |
千利休が切腹した本当の理由
|
| 16 |
日本文化で世界の「情」をつかむ
|
| 17 |
新元号「令和」に込められたPRの極意
|
| 18 |
歴史をヒントに自分たちの居場所を探す)
|
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