Seiri Yohin No Shakai Shi (Bunko SP J 127-1)

[Machine Translation] Anne Napkin" is an epoch-making product that has drastically changed the lives of Japanese women. It was born only 50 years ago. Behind the development of this product, which supported women's advancement in society, lay the story of a woman businesswoman who had a difficult task at hand. From the inconvenient and uncomfortable old methods of disposing of menstrual blood, such as using plants, silk, non-fat cotton, and victoria, to the reason why tampons were not as popular as in Europe and the United States. This book reveals the evolution of Japanese society beyond women's history, which developed into a major business.

日本女性の生活を大きく変えた画期的な商品「アンネナプキン」。その誕生は、ほんの50年ほど前のことである。女性の社会進出を支えた商品開発の裏には、一人の女性経営者の一筋縄ではいかないドラマがあった―。植物、絹、脱脂綿、ビクトリヤなど、不便で不快だった古い経血処理の方法から、欧米ほどタンポンの使用が普及しなかった理由まで。一大ビジネスへと発展した、女性史にとどまらない日本社会の変遷を明らかにする。