BOOK
Naze "Sore" Ga Kawareru No Ka? Joho Bakuhatsu Jidai Ni "Erabareru" Shohin No Hosoku (Asahishin Sho)
Hakuhodo Kaimono Kenkyujo / Cho Yamamoto Yasushi / Shippitsu
790yen
(869yen Tax incl. in Japan)
| Points You Earn | 1% (7p) |
|---|---|
| Release Date | December 2018 |
| Availability | In Stock at Supplier:Usually ships in 2-4 days |
Product Details
| Catalog No. | NEOBK-2309825 |
|---|---|
| JAN/ISBN | 9784022737854 |
| Product Type | BOOK |
| Label/Distributor | Asahi Shimbun Publishing |
| Pages | 225 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Description
[Machine Translation] Too much choice is a problem. Abundant product information" is not a value. The "mechanism" that allows you to choose easily and safely will win the game! Pressure to gather information wisely. Regret when you find out that there is a cheaper product or a store with a better price. In the end, they are so tired of comparing and choosing that they don't know what they really want.
Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
なぜ「それ」が買われるのか? 情報爆発時代に「選ばれる」商品の法則 (朝日新書) / 博報堂買物研究所/著 山本泰士/執筆
選択肢は、ありすぎると困る。「豊富な商品情報」も価値ではない。安心して気軽に選べる「仕組み」づくりが勝負を制する!賢く情報収集しなければいけないというプレッシャー。もっと安い商品、得なショップがあったと知る後悔。しまいには、比較選択に疲れ果て、何が本当に欲しいものなのかわからなくなる―買物に疲れた現代人にモノを売るための方法を大公開!
Related Offer & Feature
Tracklisting
| 1 |
序章 かつて買物に「幸せ」はあった(「買物の歴史」を振り返る
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| 2 |
欲求流去―「モノを選ぶ幸せ」の転換期)
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| 3 |
第1部 “分析編”なぜ買物は幸せではなくなったのか(買物が幸せではなくなった、3つの理由
|
| 4 |
選べない買物の悲劇
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| 5 |
勃興する買物新スタイル「枠内の攻略」)
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| 6 |
第2部 “解決編”選べない時代の新しい売り方(枠づくり戦略とは何か?
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| 7 |
選ばれる「枠」のつくり方)
|
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