BOOK
Marketing Research Nyumon "Chosa" No Kihon Kara "Teigen" Made
Asano, /Hi Rohikocho
2400yen
(2640yen Tax incl. in Japan)
| Points You Earn | 1% (24p) |
|---|---|
| Release Date | December 2018 |
| Availability | Backorder:Usually ships in 1-3 weeks |
Product Details
| Catalog No. | NEOBK-2306526 |
|---|---|
| JAN/ISBN | 9784489023057 |
| Product Type | BOOK |
| Pages | 226 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Related Artists
Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
マーケティング・リサーチ入門 「調査」の基本から「提言」まで / 朝野熙彦/編著
市場創造のために何をなすべきか。アンケートだけがリサーチですか?
Related Offer & Feature
Tracklisting
| 1 |
マーケティング・リサーチの全体像
|
| 2 |
リサーチの目的と実行管理
|
| 3 |
身近なお客さまへのアンケート調査
|
| 4 |
広く顧客を探すのに適したネットリサーチ
|
| 5 |
生活者を深く理解する傾聴型調査
|
| 6 |
現場での観察による顧客理解
|
| 7 |
製品テストで意思決定する
|
| 8 |
広告・コミュニケーションのデザイン
|
| 9 |
生活者の変化を捉える時系列調査
|
| 10 |
マーケティング・リサーチのこれから
|
| 11 |
マーケティング・リサーチのDo’s and Don’ts
|
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