BOOK
Why (Naze) Wo Kangaeru! Marketing No Chikara
Ikeda Nobuhiro / Cho
2600yen
(2860yen Tax incl. in Japan)
| Points You Earn | 1% (26p) |
|---|---|
| Release Date | November 2018 |
| Availability | In Stock at Supplier:Usually ships in 2-4 days |
Product Details
| Catalog No. | NEOBK-2303413 |
|---|---|
| JAN/ISBN | 9784502287015 |
| Product Type | BOOK |
| Pages | 239 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
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Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
Why(なぜ)を考える!マーケティングの力 / 池田信寛/著
企業経営に関わる諸学問の関係を解明。マーケティングの現場を徹底的に詳述。ヒットの法則を解明した商品コンセプトを詳説。商品戦略立案の方法を豊富な実例で紹介。抽象的な話は一切なし、豊富な具体例を掲載。
Related Offer & Feature
Tracklisting
| 1 |
第1部 企業経営に必要な学問たち(経済学とは何か
|
| 2 |
経営学とは何か
|
| 3 |
マーケティング論とは何か)
|
| 4 |
第2部 マーケティングの実際を知る(マーケティングの仕事(市場調査と商品企画開発
|
| 5 |
広告宣伝と広報
|
| 6 |
営業と販売
|
| 7 |
バイヤーとマーチャンダイザー))
|
| 8 |
第3部 マーケティング戦略を学ぶ(マーケティングの基礎知識
|
| 9 |
商品コンセプト―ヒット商品の法則
|
| 10 |
マーケティング・ミックスを知ろう―売れる商品の4つの必要条件
|
| 11 |
東北楽天ゴールデンイーグルスの経営戦略
|
| 12 |
さまざまな企業戦略)
|
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