BOOK
Kokusai Shogyo January 2019 Issue
Kokusai Shogyo Shuppan
769yen
(846yen Tax incl. in Japan)
| Points You Earn | 1% (7p) |
|---|---|
| Release Date | December 07, 2018 |
| Availability | Sold Out |
Product Details
| Catalog No. | NEOBK-2300531 |
|---|---|
| JAN/ISBN | 4910039550192 |
| Product Type | BOOK |
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
国際商業 2019年1月号 / 国際商業出版
[特集] ●大手ドラッグストア「有力化粧品店」買収の衝撃 化粧品チャネル激変下で専門店の活路はあるか ◇メーカーの専門店政策 ・資生堂 ベネフィークに磨きをかけ万全の営業体制でサポート ・カネボウ化粧品 3ブランドの投入と店別データ分析で業績を向上 ・コーセー オンリー店構想への期待が高まる新客獲得策の成功 ・アルビオン 専門店ならではの価値提案強化型の店作りに貢献 ◇専門店の勝ち残り策 ・パルファン・くわこや メーカーバリアフリーと社員教育で企業化の道を開く ・アイスタイル @cosme store ECでは味わえない買い物体験の楽しさを提案 ・たしろ薬品 現場の意識改革で推進する顧客視点の店作り ・粧苑すきや 地方百貨店の閉鎖に代わる広域型セレクトショップ ・全国化粧品小売協同組合連合会 次世代を担う組織として改めて問われる存在価値 ...ほか
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