BOOK

Kokoku Ga Kempo Wo Korosu Hi Kokumin Tohyo to Propaganda CM (Shueisha Shinsho)

Homma Ryu / Cho Nambu Yoshinori / Cho

720yen
(792yen Tax incl. in Japan)
Points You Earn 1% (7p)
Release Date April 2018
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Product Details

Catalog No.NEOBK-2221818
JAN/ISBN 9784087210316
Product Type BOOK
Label/DistributorShueisha
Pages 199

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

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Description

[Machine Translation] A constitutional amendment requires a two-thirds majority in the Diet and a majority in a "referendum," but the Referendum Law enacted in 2007 is fatally flawed. However, the Referendum Law enacted in 2007 is fatally flawed in that there are almost no restrictions on advertising, which is prohibited in most foreign countries, and commercials can be used as much as they like. Furthermore, the Japanese advertising industry is virtually a one-company oligopoly, Dentsu, which has had strong ties to the Liberal Democratic Party (LDP) for 70 years. What does this mean? In this book, Ryu Homma, a former Hakuhodo employee who knows the ins and outs of the advertising industry, and Yoshinori Nambu, who was involved in drafting the referendum law (DPJ's proposal) as a policy secretary, simulate the "madness" brought about by giant capital and propose ways to improve the system.

Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.

Description in Japanese

広告が憲法を殺す日 国民投票とプロパガンダCM (集英社新書) / 本間龍/著 南部義典/著

憲法改正には、国会で三分の二以上の賛成と、「国民投票」で過半数の賛成が必要だが、二〇〇七年に制定された国民投票法には致命的な欠陥がある。海外の多くの国では原則禁止となっている「広告の規制」がほとんどなく、CMが流し放題となっているのだ。さらに日本の広告業界は、事実上の電通一社寡占状態にあり、その電通は七〇年にわたって自民党と強固に結びついている。これが意味することは何か―?元博報堂社員で広告業界のウラを知り尽くす本間龍と、政策秘書として国民投票法(民主党案)の起草に携わった南部義典が、巨大資本がもたらす「狂乱」をシミュレートし、制度の改善案を提言する。

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    Tracklisting

    1
    第1章 「国民投票法」とは何か
    2
    第2章 巨人「電通」が支配する広告業界のメカニズム
    3
    第3章 改憲プロパガンダが一方的に流れる「テレビCM」
    4
    第4章 ローカル局での「局地戦」とネットでの「ゲリラ戦」
    5
    第5章 CM全面禁止が基本の「海外の国民投票制度」
    6
    第6章 国民投票法をどう変えるか

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