BOOK
Kokoku Wo Yameta Kigyo Ha, Do Yatte Uriage Wo Ageteiru No Ka.
Ota Shigeru / Cho
1600yen
(1760yen Tax incl. in Japan)
| Points You Earn | 1% (16p) |
|---|---|
| Release Date | February 2018 |
| Availability | Sold Out |
Product Details
| Catalog No. | NEOBK-2190614 |
|---|---|
| JAN/ISBN | 9784295003083 |
| Product Type | BOOK |
| Pages | 207 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
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Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
広告をやめた企業は、どうやって売り上げをあげているのか。 / 太田滋/著
CMをやめて2年で売り上げ130%に。あの“国民的ブランド”復活のしかけ人が語る「ポスト広告時代」のコミュニケーション論。
Related Offer & Feature
Tracklisting
| 1 |
はじめに―どうして「ちがい」が生まれたのか
|
| 2 |
第1章 なぜ「広告をやめたい企業」が増えているのか
|
| 3 |
第2章 広告は本当に効かなくなったのか
|
| 4 |
第3章 広告に代わる「つぎのコミュニケーション」
|
| 5 |
第4章 広告をやめた企業はこうやって売り上げをあげる
|
| 6 |
第5章 科学を武器にしたPR的コミュニケーションの可能性
|
| 7 |
おわりに―「信頼」が競争軸になる時代
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