BOOK
Brand Senryaku Ron
Tanaka Hiroshi / Cho
4000yen
(4400yen Tax incl. in Japan)
| Points You Earn | 1% (40p) |
|---|---|
| Release Date | December 2017 |
| Availability | In Stock at Supplier:Usually ships in 2-4 days |
Product Details
| Catalog No. | NEOBK-2174519 |
|---|---|
| JAN/ISBN | 9784641165106 |
| Product Type | BOOK |
| Pages | 524 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Related Artists
Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
ブランド戦略論 / 田中洋/著
理論、戦略、実践、事例と包括的にブランドをとらえつつ、具体的なポイントも示し、実践的な知見を豊富に蓄積してまとめ上げられた、日本で初めての本格的体系書。有名企業のケースを多く盛り込み、いきいきと解説する。
Related Offer & Feature
Tracklisting
| 1 |
第1部 理論篇(ブランドをめぐって
|
| 2 |
ブランドと交換 ほか)
|
| 3 |
第2部 戦略篇(統合ブランド戦略の全体像
|
| 4 |
フェーズ1―ブランド構築の基礎 ほか)
|
| 5 |
第3部 実践篇(企業ブランド戦略
|
| 6 |
ブランド拡張戦略 ほか)
|
| 7 |
第4部 事例篇(食品・飲料ブランド
|
| 8 |
日用品ブランド ほか)
|
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