BOOK
Shohi Sha Kobai Ishi Kettei to Word of Mouth Kodo Settoku Mechanism Kara No Kaimei
Ando Kazuyo / Cho
3600yen
(3960yen Tax incl. in Japan)
| Points You Earn | 1% (36p) |
|---|---|
| Release Date | June 2017 |
| Availability | Sold Out |
Product Details
| Catalog No. | NEOBK-2105154 |
|---|---|
| JAN/ISBN | 9784805111109 |
| Product Type | BOOK |
| Pages | 307 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Related Artists
Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
消費者購買意思決定とクチコミ行動 説得メカニズムからの解明 / 安藤和代/著
対面クチコミの影響メカニズムの理解は、eクチコミのマーケティング活用に貢献する。
Related Offer & Feature
Tracklisting
| 1 |
本書の背景と問題の所在
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| 2 |
第1部 受け手に対する影響の把握(受け手に対する影響を説明する理論的背景
|
| 3 |
感情伝播理論による影響プロセスの理解
|
| 4 |
ナラティブ理論による影響プロセスの理解)
|
| 5 |
第2部 クチコミの言語的特性の理解(クチコミの動機と言語タイプの関係
|
| 6 |
受け手の態度と言語タイプの関係)
|
| 7 |
第3部 送り手に対する影響の把握(送り手の対象評価や記憶の変容
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| 8 |
送り手の態度や行動意向と言語タイプの関係)
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| 9 |
第4部 クチコミ発信の先行要因の理解(プロモーションや態度変数の影響
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| 10 |
顧客と従業員の関係性の質の影響
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| 11 |
パーソナリティ特性の抑制効果)
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| 12 |
本書のまとめと今後の課題
|
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