Chosolo Shakai "Dokushin Taikoku Nippon" No Shogeki (PHP Shinsho)

[Machine Translation] In 2035, half of the Japanese population will be single! In addition to the growing number of unmarried and never-married people, the divorce rate is rising and the number of elderly singles is increasing due to the bereavement of their spouses. Although the aging of the population and the declining birthrate have been the focus of much attention, this trend toward a solo society is a challenge that Japan is facing ahead of the rest of the world. (How will the lifestyles, consumerism, and values of individuals change?

2035年、日本の人口の半分が独身になる!未婚化・非婚化に加え、離婚率の上昇や配偶者の死別による高齢単身者の増加など、確実に進行する日本のソロ社会化。高齢化や少子化ばかりが取り沙汰されているが、このソロ社会化こそ、日本が世界に先駆けて直面する課題だ。「個」の生活意識や消費意識、価値観はどのように変化していくのか―博報堂ソロ活動系男子研究プロジェクト・リーダーが問う日本の未来。