BOOK
Kacho Bucho No Tame No Marketing Jissen Nyumon
Sherpa / Cho
1580yen
(1738yen Tax incl. in Japan)
| Points You Earn | 1% (15p) |
|---|---|
| Release Date | September 2016 |
| Availability | In Stock at Supplier:Usually ships in 2-4 days |
Product Details
| Catalog No. | NEOBK-2007094 |
|---|---|
| JAN/ISBN | 9784839958640 |
| Product Type | BOOK |
| Pages | 219 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
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Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
課長・部長のためのマーケティング実践入門 / シェルパ/著
戦略の立て方から上司や部下の動かし方、コンフリクトの回避と新しい市場や顧客の創出など、管理職が知っておきたいマーケティングの実践的理論が満載!研究事例に裏打ちされた実践的手法。
Related Offer & Feature
Tracklisting
| 1 |
1 マネジャーによるマーケティングの基本
|
| 2 |
2 市場と顧客を分析する
|
| 3 |
3 自社と経営資源を分析する
|
| 4 |
4 マーケティングをもとに新商品を開発する
|
| 5 |
5 顧客にアクセスする
|
| 6 |
6 ブランド戦略を立てる
|
| 7 |
7 Webマーケティングを活用する
|
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