BOOK

Kyazumu High-tech Wo Break Saseru "Cho" Marketing Riron / Gensho Mei : Crossing the Chasm Gencho Kaitei Ban No Honyaku

Jiefuri Mua Kawamata Masaji

2000yen
(2200yen Tax incl. in Japan)
Points You Earn 1% (20p)
Release Date January 28, 2002
Availability Sold Out
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Product Details

Catalog No.NEOBK-198909
JAN/ISBN 9784798101521
Product Type BOOK
Pages 355

Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.

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Translate Description

*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.

Description in Japanese

キャズム ハイテクをブレイクさせる「超」マーケティング理論 / 原書名:Crossing the chasm 原著改訂版の翻訳 / ジェフリー・ムーア/著 川又政治/訳

ドリームキャスト、PC98、レーザーディスクはなぜ、市場から消えたのか。すべての答えは、ハイテクの落とし穴キャズムにあった。

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    Tracklisting

    1
    ビル・ゲイツが億万長者になれるなら
    2
    ハイテク・マーケティング 錯覚
    3
    ハイテク・マーケティング 悟り
    4
    Dデー
    5
    攻略地点の決定
    6
    部隊の集結
    7
    戦線の見定め
    8
    作戦の実行
    9
    キャズムを越えて

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