BOOK
Shacho! Sono Kaiken, Kaisha Wo Tsubushimasu "Senryaku Teki Keiei Koho" No Jissai
Nakajima Shigeru / Cho
1800yen
(1980yen Tax incl. in Japan)
| Points You Earn | 1% (18p) |
|---|---|
| Release Date | July 2016 |
| Availability | Sold Out |
Product Details
| Catalog No. | NEOBK-1980310 |
|---|---|
| JAN/ISBN | 9784532320683 |
| Product Type | BOOK |
| Pages | 286 |
|---|
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
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Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
社長!その会見、会社を潰します 「戦略的経営広報」の実際 / 中島茂/著
経営理念が本物かどうかは、非常時に明らかになる!「優良」か「ウソつき・隠蔽体質」かは、企業が発信する情報を受け取る消費者や株主(=社会)が決める。自社の姿勢を伝える「経営広報」のあり方が、そのカギを握っている。
Related Offer & Feature
Tracklisting
| 1 |
第1章 経営広報の基本的な考え方
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| 2 |
第2章 コーポレート・ガバナンスと経営広報
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| 3 |
第3章 取引先マネジメントと経営広報
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| 4 |
第4章 訴訟マネジメントと経営広報
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| 5 |
第5章 緊急対応と経営広報
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| 6 |
第6章 社内外調査組織の設置と経営広報
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| 7 |
第7章 原因究明とリコールの経営広報
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| 8 |
第8章 原因究明・再発防止と信頼回復
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| 9 |
第9章 不祥事対応 トップの謝罪と説明
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