BOOK
Seiko Suru DM No Gokui Jirei De Manabu 2016-Zennihon DM Taisho Nenkan
Senden Kaigi / Henshu Nippon Yubin / Henshu Kyoryoku
1482yen
(1630yen Tax incl. in Japan)
| Points You Earn | 1% (14p) |
|---|---|
| Release Date | April 2016 |
| Availability | In Stock at Supplier:Usually ships in 2-4 days |
Product Details
| Catalog No. | NEOBK-1943164 |
|---|---|
| JAN/ISBN | 9784883353576 |
| Product Type | BOOK |
Books are basically written in Japanese except for bilingual books or ones indicated as not written only in Japanese.
Translate Description
*As it is a machine translation, the result may not provide an accurate description. Please use it only as a reference. *Not available within the China mainland region.
Description in Japanese
成功するDMの極意 事例で学ぶ 2016 全日本DM大賞年鑑 / 宣伝会議/編集 日本郵便/編集協力
レスポンス率84%の温泉旅館ほか結果を残したDM活用例を紹介。大手企業から地方の商店・喫茶店までDMの可能性広げる50の事例を分析。新規顧客の開拓/見込み客の発掘/既存顧客のロイヤル化/買い替え促進/プレス招待状ほか。
Related Offer & Feature
Tracklisting
| 1 |
第1部 DMの持つ「人を動かす力」を解き明かす―クリエイター、広告主に聞く
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| 2 |
第2部 徹底解剖!成功するDMの極意―第30回全日本DM大賞入賞・入選作品
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| 3 |
最終審査委員座談会 強い「思い」伝わった地方・中小企業のDM成功の鍵は顧客をよく知ることから
|
| 4 |
第3部 ヒト・モノが動く!効果の上がるDMの秘訣
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| 5 |
DM最新潮流 脳科学(ニューロマーケティング)が解き明かすDMの謎
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| 6 |
NEWS 国際エコー賞と全日本DM大賞が提携
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| 7 |
資料 DMメディア接触状況・効果測定に関する調査
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