HONEY Vol.7 (NEKO MOOK)

[Machine Translation] ( Special Feature ) Less is More A Simple Life Found in New York City The word "Normcore," which originated in New York City, is taking the fashion industry by storm. The term was coined by combining the words "Normal" and "Hardcore" and means "the ultimate normal. In short, people who are tired of the loop of being stuck in trends and consequently losing their individuality, while shouting "fashion that is uniquely me" are encouraged to wear basic items such as denim, sweatshirts, and sneakers in their own way without being self-conscious about it. This is also true of today's lifestyle. In this issue of Honey, the keyword "simplicity" is the focus of the special feature. The first part of the issue features New York, the birthplace of normcore, and includes everything from the HONEY style of coordination to how to spend a beautiful time in Brooklyn, the hottest stores, and, of course, beach culture. It is a unique look at the cutting edge of New York City.

【特集】 Less is More ニューヨークで見つけたシンプルライフ 今、NYから生まれた"Normcore"という言葉がファッション業界を席巻している。"Normal"と"Hardcore"を組み合わせた造語で「究極の普通」を意味する。要するに"自分らしいファッション"と声高に叫びながら、トレンドに踊らされ、結果、没個性というループに疲れた人々が、デニム・スウェット・スニーカーといったベーシックアイテムを、気負わず自分らしく着こなそうというもの。これは現代のライフスタイルにも言えること。今回のHONEYでは、この"シンプル"をキーワードに特集を展開。巻頭はノームコア発祥の地、NYを大特集。HONEY流のコーディネートからブルックリンで叶える美しい時間の過ごし方、いま一番HOTなショップ紹介、もちろんビーチカルチャーも。最先端のNew Yorkを独自の視点で切り取ります。